Privacy Policy

1. Introduction & Data Controller

This Privacy Policy explains how MS Innovate Labs (SMC-Private) Limited (“MS Innovate Labs”, “we”, “us”, or “our”) collects, uses, and protects your information.

MS Innovate Labs is a software engineering studio headquartered in Pakistan, serving clients globally. We operate a corporate website (msinnovatelabs.com), provide custom software development services, and build, own, and operate our own digital products. Our current flagship in-house product is RoadsideHelpers.

For the purposes of applicable data protection laws (including the GDPR and CCPA), MS Innovate Labs (SMC-Private) Limited is the Data Controller for all personal data collected through our corporate website, our client engagements, and all our products.

2. Information We Collect

Depending on how you interact with MS Innovate Labs, we may collect the following categories of information:

A. Corporate Website & Client Services

• Contact Information: Name, business email address, company name, and phone number provided when requesting a proposal or engaging our engineering services.
• Project Data: Code repositories, system credentials, or design files provided under an active Statement of Work (SOW) or NDA.

B. In-House Products (e.g., RoadsideHelpers)

As a technology studio, we build and operate digital products. When you use these products, we may collect:

• Account Data: Name, email address, phone number, and profile photo.
• Product-Specific Data: For marketplace products like RoadsideHelpers, this includes vehicle information (make, model, license plate) and transaction data.
• Location Data: For products that rely on location-matching (such as RoadsideHelpers), we collect precise, real-time geographic location data from your mobile device. This is required to match users with nearby independent service providers.

3. How We Use Your Information

MS Innovate Labs processes your data strictly for legitimate business objectives, including:

• Client Services: Reviewing project inquiries, delivering architectural proposals, and managing engineering contracts.
• Product Operations: Operating our digital products, including matching users with service providers, facilitating payments, and enabling communication between parties.
• Security & Safety: Verifying identities, preventing fraud, and ensuring the safety of both users and independent service providers on our platforms.
• Legal Compliance: Fulfilling statutory, tax, and contractual obligations.

4. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. We only share data as necessary to operate our business:

• With Third-Party Service Providers: We share data with trusted vendors who assist us in operating our website and products, including payment processors, cloud hosting providers, and mapping API providers.
• Within Marketplace Products: For products like RoadsideHelpers, certain information must be shared between users and providers to facilitate the service. For example, a user's location and vehicle details are shared with the matched provider.

5. Location Data & Background Tracking

Certain in-house products, such as RoadsideHelpers, require access to your device's location services to function.

We collect location data only when the product is actively in use (e.g., requesting assistance, providing roadside service). You can disable location permissions in your device settings at any time, but doing so will prevent you from using the core functionality of these products.

6. Data Security & Retention

We enforce rigorous administrative, technical, and physical safeguards designed to prevent unauthorized access, alteration, or disclosure of your data. This includes TLS/SSL encryption for data in transit, strict role-based access control, and secure data storage.

We retain personal data only for as long as necessary to fulfill the purposes outlined in this policy, service active contracts, operate our products, resolve disputes, and comply with statutory retention periods.

7. Your Privacy Rights & Controls

Depending on your jurisdiction, you have the following rights regarding your personal information:

• Access & Rectification: Request a copy of your data or ask us to correct inaccuracies.
• Erasure: Request deletion of your account and associated personal data (subject to legal retention requirements).
• Location Controls: You can manage location permissions directly through your mobile device settings.

To exercise any of these rights, email us at contact@msinnovatelabs.com.

8. Children’s Privacy

Our website, services, and products are exclusively tailored for individuals aged 18 and older. We do not knowingly solicit or collect personal information from individuals under 18 years of age.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory modifications. Any changes will be posted on this page with an updated “Last Updated” timestamp. Continued use of our Platform constitutes acceptance of the updated policy.